Ferdinand Menrad GmbH + Co. KG together with Italia Independent
Italia Independent, adidas and MENRAD the Vision introduced the new eyewear collection at OPTI.
Our task was therefore to design the booth so that both areas could be clearly visually perceived by the visitor.
adidas presented itself in a separate double-storey area that clearly captured the color and imagery of the company's concrete look and blue. The area looked young, urban and cheeky.
The area of Menrad followed, but was separated creatively. According to the product range, here it has been relied on an elegant and more classic color and design language.
Rooms tell stories. Because only in space an idea or a brand can be felt and experienced.
Sketch: adidas, Italia Independent and MENRAD the Vision together in one booth.
Concept and sketch: Florian Zillich Design