Alpha Laser GmbH
Moulding Expo, Stuttgart
Asymmetric lines seem to be irritating at first glance. But they change perspectives and draw attention to themselves. In this way, the Alpha Laser stand at the Molding Expo in Stuttgart clearly stood out from the neighboring booths.
The ceiling design broke clearly with the principle round or rectangular. It was based on the geometric triangular shape in the company logo. At the same time, it reflected elements of the design of the exhibits - strikingly shaped laser machines.
Diagonally to the ceiling, the floors and presentation areas were arranged.
So the stand developed a funnel-like effect and pulled the viewer into the exhibition. The play of colors and materials also provided suspense and variety on the 78 square meter stand. On black floors, the white-blue-gray exhibits presented themselves.
"2017 was the time to come up with a new concept. Our expectations were definitely exceeded and the wow effect was guaranteed ".
Claudia Thornton, Business Unit Manager Marketing at Alpha Laser
First sketches for the booth of Alpha Laser GmbH were made by hand.