SLM Solutions Group AG
formnext, Frankfurt am Main
3D printers produce layers. In other words, they produce parts by printing layer by layer.
Headquartered in Lübeck, SLM Solutions Group AG is a manufacturer of 3D metal printers for the production of complex components. "Our idea was to transfer the technical principle of 3D printing to the stand design," explains Christian Flörs, creative director for three-dimensional brand communication at BRUNS.
The principle was to layer the zones of the stand.
Diagonally arranged, we successively placed the meeting, information, communication and catering zones. In the center were the areas for information including exhibits and communication. The exhibits were highlighted as highlights in the information zone. She joined the protected and warm communication zone, so that discussions about the products in close proximity to the exhibits could be deepened here.
The principle was:
The zones of the booth stand
as in a 3D printing on top of each other.
In the floor plan of the SLM Solutions Group AG stand, it can be seen that the meeting, information, communication and catering zones were placed one after the other in a diagonal arrangement.