Takeuchi / Wilhelm Schäfer GmbH
bauma, Munich
For many exhibitors, being present in the outdoor area at bauma is a key part of their trade fair strategy. Outdoor pavilions not only offer generous presentation space but also provide an impressive way to visibly strengthen brand presence.
A standout example: our pavilion for Takeuchi/Wilhelm Schäfer GmbH. Standing 12 metres tall and covering around 500 m², the structure combines functional requirements with clear, brand-aligned architecture.
The pavilion in detail:
- The expansive glass façade, featuring a semi-transparent mesh graphic, creates a striking branding surface and ensures strong long-distance visibility with its 10-metre height.
- Layout: The ground floor includes a reception area, storage spaces, and enclosed meeting rooms. The upper floor offers additional meeting areas and access to the spacious outdoor terrace.
- The T-shaped terrace, covering approximately 260 m², is designed not only for machine presentations but also as a space for informal customer interaction.
Rooms tell stories. Because only in space an idea or a brand can be felt and experienced.
The ground floor of the exhibition pavilion housed the reception area, storage rooms, and meeting spaces. On the upper floor, the inviting terrace and additional meeting rooms provided space for informal conversations.


The large open area provided the perfect stage for showcasing Wilhelm Schäfer/Takeuchi's construction machines.
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