Futurelab, Abu Dhabi
How can the power transformer of the future look like? Maschinenfabrik Reinhausen wanted to find an answer to this question at the stand at TRANSFORM in Abu Dhabi together with its own customers.
Therefore, the concept FUTURELAB was developed, in which the customers is in a "laboratory" or a think tank and helps to "develop" components for the future transformer.
The visitors were first introduced to the topic, the possible scenarios and technical concepts were illustrated and then the visitors were asked to express their own ideas and wishes concerning the technical components and the customer's benefit.
With the Futurelab, BRUNS has once again proven that they understand excellently how to implement complex topics not only in terms of scenography but also in terms of craftsmanship.
Otmar Reichmeyer, Head of Communications Maschinenfabrik Reinhausen
On the basis of the circular shape, which also dominates the logo of the Maschinenfabrik Reinhausen, BRUNS developed a circular exhibition stand, the FUTURELAB. At its center was an interactive transformer exhibit. This room symbolizes the power of innovation as well as the area of research and development and is therefore the heart of the entire performance.