Airbus Defence and Space
Lounge Chair for Virtual-Reality-Simulation, DSEI, London
BRUNS developed a piece of furniture for the presentation of Airbus Defense and Space at DSEI in London, bringing virtual reality technology to the stand.
Equipped with a head-mounted display by Oculus VR, a controller and speakers, the white-green armchairs were the eyecatcher on the Airbus stand. In addition to the unusual seating experience, the virtual worlds in which visitors to the stand were abducted when putting on the VR glasses in the armchairs were particularly inspiring.
The massive queue of visitors in front of the VR simulation makes clear that virtual world and the experience of something new catches the visitors' attention.
New trade fair stand concepts, which do not rely on real exhibits as usual, but where you are able to experience products using state-of-the-art technology even before they are purchased, are therefore becoming more and more important.
"Visitors want to experience trade fairs.
We remember experiences more vividly when
senses are addressed in an extraordinary way"